A link building strategy is a set of techniques that are used to obtain high-quality backlinks from websites that are relevant. Although link building is an essential component of SEO, you must follow some rules to make sure your efforts are efficient and moral.

Links help search engines assess a website’s relevance, authority, and popularity. The presence of inbound links, commonly referred to as backlinks, from other websites shows search engines that the content on your website is important and useful.

Your website may get referral traffic if other websites connect to your content. This can raise your brand’s awareness, connect with new audiences, and boost sales.

 Here are some dos and don’ts of link building in SEO:

Dos:

1. Focus on building high-quality links from relevant websites in your niche.
2. Use natural and organic link building techniques such as creating high-quality content and guest blogging.
3. Ensure that your backlink profile appears natural and organic with different link sources.
4. Monitor your backlink profile regularly to identify and address any negative SEO practices that may harm your rankings.
5. Use anchor text that is relevant to the linked page and avoid keyword stuffing.

Don’ts:

1. Avoid buying links or link schemes that are against Google’s webmaster guidelines.
2. Avoid using link directories, link farms, and other low-quality link sources that may harm your website’s reputation.
3. Never engage in spammy link building practices such as comment spamming or link exchanges.
4. Do not use exact match anchor text excessively as it may harm your website’s rankings.
5. Don’t ignore the importance of relevancy and authority when building links.

All links and its value are not equal. Low quality links can harm the ranking of your website. In conclusion, it’s crucial to concentrate on acquiring high-quality links from websites that are highly trustable and relevant to your niche.

An efficient link building strategy can improve your website’s visibility, authority,, traffic rate and search engine rankings.

Learn more about SEO and SEO competitor analysis in Importance of SEO competitor analysis.