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    3Dec, 2024
    How to Manage SEO During a Website Redesign

    Website Redesign in SEO

    website redesign
    Redesigning a website is an exciting opportunity to improve its aesthetics, functionality, and user experience. However, during this process, businesses often overlook a crucial factor: SEO. Failing to manage SEO effectively during a redesign can lead to traffic drops, lost rankings, and a negative impact on your online presence. A website redesign involves large-scale changes to your website. During a redesign, elements of your code, content, structure, and visuals may change dramatically, giving your site a completely fresh look. This is a natural—and important—part of a website’s development.

    Steps of Website Redesign;

    1. Conduct an SEO Audit Before the Redesign

    seo audit

    Before starting the redesign, perform a comprehensive SEO audit of your existing site to identify:

    • Top-performing pages: Determine which pages generate the most traffic and conversions.
    • Keyword rankings: List keywords for which your site currently ranks well.
    • Backlinks: Use tools like Ahrefs or SEMrush to identify pages with high-quality backlinks.
    • Technical SEO: Audit your site’s current load speed, crawl errors, and mobile usability.

    This baseline data will serve as a benchmark to measure the redesign’s impact.

    2. Retain Your Site’s URL Structure

    url structure

    Maintaining your current URL structure as much as possible minimizes disruptions to search engine indexing. If changes are necessary:

    • Use 301 redirects to point old URLs to their new versions.
    • Avoid 404 errors, as they can negatively impact rankings.
    • Create a detailed URL mapping document to track old and new URLs for seamless redirection.

    3. Preserve On-Page Optimization

    When updating content and design, ensure that on-page SEO elements are carried over:

    • Meta titles and descriptions: Retain or refine existing metadata, incorporating target keywords.
    • Headings (H1, H2, etc.): Maintain a logical structure that aligns with SEO best practices.
    • Alt text: For images, ensure descriptive alt text with relevant keywords is preserved.

    4. Create a Backup of Your Existing Website

    Before making any changes, back up your current website. This allows you to:

    • Restore content in case of unexpected issues.
    • Reference old settings for comparison post-redesign.

    5. Ensure Mobile-Friendliness

    With mobile-first indexing being a priority for search engines like Google, your redesigned website must be fully responsive. Key considerations include:

    • Responsive design: Ensure your site adapts to all screen sizes.
    • Mobile usability: Test navigation, forms, and call-to-actions on mobile devices.
    • Page speed: Optimize images and use caching to improve load times.

    6. Optimize Page Speed

    Website speed plays a crucial role in SEO rankings and user experience. Use tools like Google PageSpeed Insights to identify and address performance issues. During the redesign:

    • Compress images to reduce file size without compromising quality.
    • Minify CSS, JavaScript, and HTML files.
    • Leverage browser caching and Content Delivery Networks (CDNs).

    7. Maintain Backlink Integrity

    Losing backlinks can hurt your SEO efforts. To safeguard them:

    • Ensure pages with backlinks are redirected correctly using 301 redirects.
    • Monitor backlinks through tools like Moz or Ahrefs to identify any drops.
    • Inform partners or websites linking to you about potential URL changes.

    8. Test the Redesigned Site in a Staging Environment

    Before going live, test your redesigned website in a staging environment to:

    • Check for broken links or errors.
    • Verify redirects and URL mappings.
    • Ensure that analytics and tracking tools like Google Analytics and Google Search Console are properly configured.

    9. Update Your XML Sitemap and Robots.txt

    xml sitemap & robots

    After the redesign:

    • Generate a new XML sitemap that reflects the updated structure.
    • Submit the sitemap to Google Search Console and Bing Webmaster Tools.
    • Review your robots.txt file to ensure search engines can crawl all important pages.

    10. Monitor Performance Post-Launch

    monitoring performance post launch

    Once the redesigned website is live, closely monitor its performance to detect and address issues quickly:

    • Traffic and rankings: Use tools like Google Analytics and Google Search Console to track traffic and keyword rankings.
    • Crawl errors: Regularly check for errors in Google Search Console.
    • Bounce rate: High bounce rates may indicate user experience issues.
    • Page speed: Reassess site speed to ensure optimal performance.

    11. Communicate Changes to Search Engines

    Help search engines adapt to your redesigned site by:

    • Resubmitting the updated sitemap.
    • Using the “Fetch as Google” feature in Google Search Console to expedite indexing of critical pages.

    12. Engage in Ongoing SEO Maintenance

    website redesign

    SEO is an ongoing process, and a redesign is just the beginning. Post-launch, focus on:

    • Content updates: Regularly update blog posts, product descriptions, and landing pages with fresh, relevant content.
    • Technical SEO checks: Conduct periodic audits to identify and fix issues.
    • Link-building campaigns: Continue building high-quality backlinks to strengthen your domain authority.

    Common Pitfalls to Avoid

    • Skipping redirects: Not implementing redirects leads to broken links and lost traffic.
    • Changing too much at once: Gradual updates allow for easier identification of issues.
    • Ignoring analytics: Failing to track performance post-launch can result in missed opportunities for optimization.

    Conclusion

    A website redesign is an excellent opportunity to enhance your online presence, but managing SEO effectively is critical to avoiding ranking and traffic losses. By conducting thorough audits, retaining SEO best practices, and monitoring performance post-launch, you can ensure that your redesigned website not only looks great but also performs exceptionally in search results.

    Check another post about website redesign in SEO:https://www.seozooms.com/seo-audit-for-e-commerce-website/

     

    17Jan, 2023
    Common Mistakes on Twitter to Avoid
    Twitter mistakes to avoid

    Twitter is a powerful social media marketing tool and is relatively easy to use. Some Twitter mistakes are more serious than others, such as spamming your timeline or following too many people, which means some are worse than others.  In this blog post, we’ll go over five of the most common Twitter mistakes businesses might make so you can avoid them in 2023. 

    Top 5 Twitter mistakes to clear of!

    1. Tweeting with a mention at the start

    People are notified that you referenced them when you use their username in a tweet. If they respond, the conversation is launched on a Twitter thread. So simple and good. However, if you begin your tweet with a username, it becomes more challenging. Additionally, rather than showing up in the main Twitter feed when you view your profile, the tweet will only show up in the Tweets & Replies section. Therefore, be sure to start a tweet with material that offers value to your followers or something they could find curious rather than just mentioning a Twitter profile.

    Tweeting with a mention at the start
    1. Using too many hashtags

    One of the On Twitter, a hashtag is produced by adding the # symbol before a word or phrase. Twitter to categorize that message, improving discoverability for individuals looking for tweets about a specific topic. Twitter advises using no more than two to avoid confusing readers. Make sure not to hashtag a term that is not relevant to what you are posting or is not likely to be searched for.

    Twitter mistakes to avoid
    1. Tweeting excessively

    One of the serious mistake to avoid that tweeting too much. To think that everyone is interested by your words is far too simplistic. Even when people have chosen to follow you, it doesn’t necessarily mean they want your tweets to dominate their feeds. It’s excessive to tweet more than a few times per day. It can also be a problem if you have been tweeting a lot because you have used more characters than allowed.

    Twitter mistakes to avoid

    Why is twitter so toxic?

    It’s excessive to tweet more than a few times per day. It can also be a problem if you have been tweeting a lot because you have used more characters than allowed.

    1. Following too many people.

    You’ve hit a follow ratio limit. You can try again once your account has more followers, or you can unfollow a few accounts to follow new ones. Your account is locked or limited. Following too many people is one of the Twitter mistakes to avoid. Your timeline will get tedious if you follow too many people, and you risk missing tweets that you might have loved and must have considered relevant. That is not a good way to use social media.

    5) Twitter Bot usage

    Twitter permits the use of bots. These bots can perform a variety of tasks automatically, including tweeting on your behalf. You could be attract to set up an automated message to welcome new followers. Do not continuously send out automated tweets on other people’s timelines. Instead, personalize and individualize your tweets to the benefit of both you and your followers.

    Conclusion:

    Now that you’re aware of the common mistakes on Twitter that you must avoid, you can go about improving your tweets. With all of these mistakes out of the way, you’ll quickly create a great Twitter reputation, which means more people will follow you, and you’ll gain respect within your communities.

    17Jan, 2022
    WordPress Optimization Using Yoast Plugin
    Yoast Plugin For WordPress Optimization
    Yoast SEO Plugin

    Yoast SEO Plugin is a Widely used WordPress tool to optimize WordPress websites and posts. Because of its easiness to utilise, around 50 lack of regular updates is happening through Yoast Plugin. WordPress optimization is now painless and well ordered because of Yoast SEO. This plugin suggests a wide range of indicators to make WordPress Optimization effortless.

    Yoast SEO Indicators for WordPress Optimization

    Yoast SEO Indicators

    Yoast SEO Indicators are helping tools that analyse our content and provide suggestions to improve optimization.

    • If the indicator is green, the page is optimized.
    • If the indicator is dark, SEO Plugin is not on in that page.
    • If the indicatoris red, The page is not optimized.
    • If the indicator is yellow or orange, the page needs improvement
    • If the indicator showing blue colour, the page is not crawlable.
    Yoast general tab

    In order to improve on-page optimization, add meta description and page title. With the help of this snippet preview(brief extraction of web result including URL, title, mrtadescription etc.), we can make sure everything is added. Slug should include keyphrease of the content. Keep in mind to write the best keyphrase that is suitable for the content and title. otherwise, yoast indicatiors will not become green!

    Yoast SEO Analysis
    Yoast SEO Analysis

    Yoast SEO plugin activated post shows these icons:

    • SEO title width: SEO title width should be medium.
    • Keyphrase length: It should be a medium length.
    • Keyphrase in slug: Keyphrase should appear in the URL(slug) also.
    • Text length: Length of the content needs to be a minimum of 300 words.
    • Keyphrase in subheading: Keyphrase should appear in the subheading also.
    • Previously used keyphrase: Do not use previously used keyphrase.
    • Keyphrase in introduction: Keyphrase should be added in thed introduction paragraph
    • Meta description length: It is the short description of the content. It should be under 1024 pixel.
    • Keyphrase in meta description: Keyphrase should be added in meta description.
    • Keyphrase density: Content needs to have a minimum of 4 focusing key words.
    • Internal links: Needs to have internal links to boost Page ranking. Internal links are links from one page to another but the same domain.
    • Outbound links: Outbound links are links from one website to another to boost crawlability. A content needs to have outbound links.
    • Image alt attributes: Images needs to be described(alt texting).

    After completing optimization, savedraft and then publish the post.

    Yoast Seo plugin is the best and time saving optimization tool for WordPress sites and posts. With the help of this tool we can get higher rank and traffic for our sites. All we need is just follow the steps and turn the red indicators to green by clearing the mistakes.