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    top 10 social media optimization tools
    22Nov, 2016
    Social Media Marketing

    Social Media MarketingSocial Media Marketing is a mandatory element for Online business. It helps to improve the business contacts and to run well-reputed business in online. Social media marketing acts as a branding tool which increases all the business activities. It is simple and affordable. This strategy attracts many kinds of people to the website. It increases the search engine rank result.

    What is Social Media Marketing?

    Social Media Marketing is a marketing technique of using online communities, social networks, blog marketing and other medias. Social media consist of various kinds of applications. Uses different technologies allows users to exchange user-generated contents. Social Media Marketing is of two types. They are Traditional Marketing and Digital Marketing.

    Social Media MarketingTraditional (old) Marketing methods are

    • Billboard
    • Radio
    • TV
    • Print

    Digital (new) Marketing methods are

    • Website
    • E-mail
    • RSS
    • Widgets
    • Social Media
    • Content
    • Banners
    • Podcast

    The main advantages are speed delivery of the message, real-time customer engagement, helps to maintain constant communication. This technique is focussing on every customer and customer value. And keeping a high level of customer contacts. Without a specific strategy, marketing will not be useful. The customers and companies get communicated directly. Which helps to improve better customer care. The social media platform helps the companies to get the user tastes towards products. So it will be very useful for the companies to target the interested group of customers.

    Role of social media in marketing

    Social Media Marketing

    • For Product development.
    • Using social media for distributing business processes.
    • Using social media for marketing-sales communication.
    • It helps to maintain customer care through social medias.
    • Helps to communicate with clients, which improves business processes.
    • Use social technology to improve inter and intra organizational communication.

    Future of Social Media Marketing

    Social Media Marketing

    • Customer engagement and Customer relationship management.
    • Better marketing.
    • Social technologies help to unlock new business trends.
    • Social media will be a tool for long term business processes.

     

     

     

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    20Nov, 2016
    Top 10 Social Media Optimization Tools

    Top 10 Social Media Optimization Tools

    Traditional methods of business promotion fail to work out nowadays. Online marketing became popular and to be the best among them you need your sites to be optimized. Promoting your business products and services through social media help to enhance your business. So, social media also face the importance of SMO. Here comes the Top 10 Social Media Optimization Tools.

    The Top 10 Social Media Optimization Tools for marketers

    Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities. The changing nature of marketing increases the of imporance of SMO.

    • HowSociable

    It is a useful free tool to measure the social presence of a particular keyword. It is owned and operated by Hummingbird Web Solutions Pvt.Ltd, India. It measures the brand’s impact on social web since 2008. This tool takes snapshots of customer social presence and uses for further optimization programs. It is the best one among the top 10 Social Media Optimization tools.

    • KnowEm

    KnowEm is both a free and a paid service to check whether keywords have been registered as social profiles on social media websites. It was formerly called as CheckUserNames. It helps to improve the social profile or if we feel difficulty KnowEm will do it for you once you pay it. The result from KnowEm tells how your site will look when shared through social media.

    • Social Media for Firefox

    It is a browser add-on to discover the latest news on social media. It helps to build powerful social media accounts. It keeps a keen eye on the upcoming articles on Digg, Reddit etc.

    • SEMRush

    It was started in 2008 to bring out a competition in social media marketing. It identifies the keyword visibility. Search results related to both organic and PPC are controlled by SEMRush. It tracks the keyword ranking, check backlinks and check competitor ranks. It finds out the keyword for which your site is ranking for.

    • Google Insights

    It was launched by Google to provide insights into the search terms. It is similar to Google trends in all features except it provides a visual representation of regional interest on a country’s map. This does a research on new trends of keywords. By September 27, 2012, Google trends took over again.

    • Page Inlink Analyzer

    Page Inlink Analyzer is a backlink checking tool based on Yahoo’s site explorer. It checks the total number of links in the page. If a particular URL is bookmarked this tool identifies that. It finds out the keyword for which the website is ranking. It recognizes subdomains and considers them as internal links.

    • Majestic SEO

    It is both paid and free service. It has it’s on web crawler MJ12 and it’s own database. The total number of links to the URL along with page rank, external backlinks,  total backlinks is identified by this tool. They have their own ranking system called flow metrics.

    • SocialMention

    Social mention is a social media search platform which includes blogs, forums, bookmarks etc. It searches contents from blogs, comments etc which allow users to monitor what people are talking about their products or services.

    • Bitly

    Bitly is a link management tool. It was established in 2008. It provides URL shortening service. In spite of links, they also determine the videos which are popular in social media.

    • PostRank

    It was launched in 2009. It uses a ranking algorithm to measure the social involvement of users based on blogs, comments, forums etc. PostRank analytics tracks the user engagement.

    If you like to make your media marketing easy, optimize your website with any of these above Top 10 Social Media Optimization Tools. Don’t get confused to choose whom for the best search engine optimization services, SEOZooms is the best option for you.

    Nimisha Paul