2015 - SEO Zooms

22Sep, 2015

Google Webmaster Tools Guidelines For Seo

About Google webmaster

Google webmaster tool is used by the webmasters to check their websites indexing and optimizing the quality of their websites. From May 20, 2015 onwards the Google Webmasters tool is known as Google Search Console. It is a free service provided by google. It has a great role to maintain a website. Before you studying about webmasters please go through Search Engine Optimization Basic Facts For a search engine optimization techniques google webmaster will be a great support for the webmasters. We should also be aware about the Basic Difference Between Google Aanalytics and Google Webmaster Tool. Through Google Webmaster Tools Guidelines for SEO the users who are new to webmasters tools will get a idea to use the tools.

Tips to improve site performance through google webmasters.
Adding and verifying site
•Sign into google search console using google account. Add Site in available space. e should verify both the www and non www version of our site and fix one of the site and add redirect option for other site.
•There are certified website are available like https://www.example.com. In https version there will be to and fro communication that means if we open a site and for a longer time we doesn’t make any interaction there will not be any cookies are tracking. So in google side google may think of the user is spending more time in this site and google think the site is quality one. But in http version there is only one way communication.

Select Preferred version
Select one of the site that to be appear in google search result as www or non www version.

Select the target country
Set your geographic feature of your site as users target.

Sharing with co workers
Through this we can invite co workers who are supporting with our site. There will be two option to set co workers
• Restricted
• Full option

Submit a site map
Submit a site map for our websites will be more easier to google to crawl our websites. Google has more capacity to read XML files.

Other features of google webmasters tool

•   Search Apperance
•   Search Analytics
•   Google Index
•   Crawl

Search Apperance

Structured Data – We Can Verify Through Structured Data Testing Tool. We can verify whether the breadcrumb is valid or not. Authorship optimization, rich snippet are all structured data. We can see in moz.com, while we entered to moz site we can see another search area inside the site. This is one of the structured data.

Data Highlighter – Highlighted version of data are visible. We can see under our site where events are arranged as highlighted.

HTML Improvements – The main errors occuring in HTML improvements are meta description and title. We should write different meta description and title for our different pages.

Site Links– They are generated automatically under our site during search results.

Search Traffic

Search Analytics – Through this we get a idea about total number of clicks, CTR rate, impressions, from which all devices, countries got click for site, search type, position etc for our site.

Links to your site – It shows number of links to our site.

Internal Links – It shows internal links of our site.

Manual Actions – It shows the manual actions given by goggle while we do any actions against the Google policy. Manually punishing through goggle updation.

International Targeting
Country settings – In this we are setting the country for which we need to get more visibility. We can set it also globally. If Search result will be more then listing will be difficult. If the search result is less then listing will be easier. So choose keyword with less search result in selecting country. If we are focusing main country, try to give address on meta description.
Language –If we need to publish our site in different language use hreflang tag also while google translation there won’t be detect any content duplication. Try to add href lang tag on sitemap also.

Mobile Visibility – Making our site which are available in mobile search.

Google Index

Index Status – Showing the index status of our site URL.

Content Keyword– We can see list of keywords that has more visibility.

Blocked Resources – Blocking our pages from google bots that doesn’t need any crawling.

Remove URLs– Removing of URLs is done through two options are from catching and from directory.

Crawl

Crawl Errors– In this the google webmasters tool will list the crawl errors for sites. Inorder to avoid crawl errors try to give redirection to any of the valid pages in site. If the not found page has more authority we can redirect that page to home page. So the authority can be achieve by home page. The types of redirection are 301 permanent redirection and 302 temporary redirection. 302 can be given to the pages which we stop services for a period of time. Different editing methods are FTP, CPanel , CMS.

Crawl Status – In this we can see the google bots activities like pages crawled per day, kilobytes downloaded per day, time spent for downloading.

Fetch as Google – In this we are fetching our URL for crawling and submitted to index.

Robots.txt Tester – In this we can restrict the google bots from crawling the certain pages.

Sitemaps – In static page only we can generate the sitemaps.We already know he site map is in xml file, google has more capacity to read xml file. If there is more page for crawling the google can crawl more quickly in presence of the sitemaps. The maximum URLS for one sitemap is 50,000. If more than 50,000 URLs we can arrange them in a different category. There is option for downloading our site map like,
•   xml.file
•   zip file
•   html file
•   ror.xml
xml sitemap extension is more friendly to google. Html extension file is user friendly. We can add feed burner through ror.xml. We can test our sitemap whether it is valid or not.

URL parameter – In Google webmasters tool there are different ways to perform url parameters. For example, in word press we are adding perma or permanent link to our domain like domain.com/permalink when we get traffic from other sites like twitter, face book etc there will be a additional lines. Example domain.com/permalink?utm_source=twitter this is useful in analytics to know from where our site get traffic.

Security Issues

In this the google webmaster tool will send message if any security issues or a malware are present for our site.

Other Resources

It includes the tools that links outside to google webmaters tools, those who are interested more in google webmaters tools can test their implementations over there.
• Structured Data Testing Tool – Through this we can validate our structured data like rich snippet, authorship optimization etc.
•Structured Data Markup Helper – It helps you to test through markup Tester.
•Email Mark Up Tester – Testing Structured data through email markup tester.
•Google My Business – Makes our business more visible in google
•Google Merchant Center –In this we can upload our product details and make available through google products.
•Page Speed Insight – Through this we can make our page faster.
•Custom Search – Provide customized search for our website.
•Google Domains – Build domain names with google domains.
•Webmaster Academy – It brings you to create website with rich contents and helps to list in search results.

Neena Thomas P

19Sep, 2015

How to Prepare SEO Friendly Articles

Seo Friendly Articles Construction

Seo friendly articles writing can be done very easily. Are you much worried about Seo optimized articles for your website. You may be spending more time to prepare an article for publishing purpose. But after publishing if it does not listed in search results, the contents produced for the article may be not optimized for search engines. Here some tips are shared about preparing SEO Friendly Articles for your websites, blog publishing, press release submission etc.

Must fear the Google Algorithm Update

There can be many reasons for your article is not able to list in Google search results. Most of the time it may be connected with your website. Your website may not be optimized for search engines, or it may not have good Google page rank. For creating article seo friendly articles check if your website has good domain authority, page authority, trust value features. If not try to generate it.

If your website already good number of back links from different websites, you may get good google page rank, authority values and trust which can make your articles seo friendly articles. But the point links to your website should be supplied from some quality websites. Quality websites means websites with good trust value, page ranks, good number of organic traffic etc. And there can be harmful effects for your website you got plenty of pointing links from very low quality websites.

Google penguin algorithm update can find and understand that you have build back links from low quality websites, your website and punish for link spamming activities. Even I have used fear Google algorithm update as this paragraph subheading, there is no need to fear Google’s algorithm updates. Just understand why Google update algorithm. Since their main intention is to give high quality results in their websites, maintaining a high quality website is very important for getting search engine ranking.If this is implemented it can make your article seo friendly articles.

Fear Google Panda Update

Google uses their algorithm updates named panda to avoid low quality content publishing websites and blogs. Google panda is able to find low quality contents, copied contents from other published websites etc. And Google panda is currently working as a permanent filter which will avoid low quality content crawled by Google bots.

Tips for SEO Friendly Article Writing

Follow these simple tips before your start writing SEO articles for your websites and blogs. Don’t under estimate Google. Understand what are the main intentions behind Google’s algorithm updates. They have already mentioned in their webmaster central blog and webmaster tools videos that the wish to list high quality results for their search engine users. So try to maintain google quality in contents used in websites, blog articles. Prepared your SEO content in a manner that your users will definitely love it. Arrange the SEO contents in manner to easily read, follow and understand. Try to cover following tips connected with preparation of any seo article which make it seo friendly article.

Conduct Proper Keyword Research

Keyword research is an unavoidable part in SEO. Conducting effective keyword research and finalizing most potential keywords can help your published article list in different keyword matching, possible to list long tail keywords etc. While conducting keyword research don’t focus on a single keyword of key phrase. Try to find out related keywords suggested keywords from Google and most useful convertible keywords which tends to make seo friendly articles.

Research on Specific Topics

Before start writing a SEO optimized article, conduct a detailed research and grab maximum knowledge on the topic. Cover maximum depth to develop useful article content needed for users. Try to add maximum stuff inside your article content. Your article will get a continuous life if your content is made in lovable and acceptable way and it will come among seo friendly articles.

Usage of Keyword in Article Content

Your article can not be listed in Google for any focusing keyword if do not used the focusing keywords inside the article body content. But over usage of focusing keyword in content can also bring negative marks.So use the focusing keyword in your article within a limit then you can make your articles seo friendly articles.

Understand the Purpose of Article

Understanding the purpose of article is very important in content writing. Know what message the article needs to convene. Content optimization is an art in SEO. Preparing seo friendly articles has its high role in content optimization. Well optimized contents are capable generate tons of visits if it contains values. The article you prepared may be published on an informational website or blog posts or news page, so the sentences need to be easy-to-read. If the article is able to engage more audience in the published pages, the published page will get more trust values.

An article prepared in a authoritative and conversational tone and if it contain actual, useful and factual information, it may generate more responses. Such articles are very useful for blog posting and article posting. While creating seo friendly articles try to avoid repeating ideas and subjects in sentences over and over. A better way to check your article is to read the draft loudly. If you can read 2 -3 times naturally your understand the problems connected to your writing. Some other requirements needed for a SEO friendly articles are:

1) The “keyword” provided should be used as the title AND the topic/theme of the article. Assume that the reader most likely found this article by typing in the “keyword” or a variation of it into the search engine, thus the content of the article should satisfy the readers query and answer the questions (directly or indirectly) that he/she might be thinking.
2) Do not optimize the article for any particular keyword and avoid using the exact title in the body. Write naturally for the readers, not the search engines!
3) The article must have a strong introduction paragraph. This first paragraph should be the most important paragraph in the entire article. First paragraph is the place where all the assertions pertaining to the topic are introduced. It plays an important role in making seo friendly articles. A reader should be able to determine what the article is going to cover just by reading this.
4) Article should have a proper conclusion paragraph that sums everything up.
5) The article needs to have at least 1 bulleted or numbered list.
6) The article must have at least 4 subtitles relevant to the content that follows.
7) The article must be written mostly in first and second person narrative (with an active voice and present tense). The tone/style should be personal/conversational in order to build trust with the readers. I should be able to pick up some of your personality from reading your writing. Be creative with the topic and input some of your own thoughts/ideas – don’t submit generic content that’s already plastered all over the web.
8) Make sure that the article is informative, fun/easy to read, and flows naturally. Avoid lengthy sentences, or multiple sentences, that can be summed up with a single, concise one.
9) Keep paragraphs short (maximum 2-3 sentences per paragraph). Separate your ideas. It’s much easier to read this way.
10) Do not submit to me a re-write of an article that already exists on the web. The article must be unique AND original (include your own thoughts, personality, and ideas, don’t just write like a robot). It will adversely affect in making seo friendly articles. If I recognize the article as a rewrite of an existing article that I’ve read before, I will not accept it and you will receive a bad rating for not following clear instructions.
11) Use at least 3 or more sources when doing your research and *list the sources* used at the bottom.It will help in constructing seo friendly articles.
12) Go through this checklist again and double check to make sure you’ve followed 1-11 correctly. I recommend writing the article as if you are speaking to someone. Because this style will naturally interest and benefit the targeted readers. Please *double check* your article before submitting to make sure it’s unique and does not contain any grammar mistakes. I will not accept any article that is spun, contains grammar mistakes, lacks quality information, fails to follow *any* of the above guidelines, or is plagiarized/rewritten. If your articles are approved, but problems arise down the line, you will most likely be blocked from seeing any future projects. Failure to follow guidelines will result in wasted time for both of us. I look forward to reading your finished work. Thank You and Good Luck!

Brahmadas R I

7Sep, 2015

Bing Webmaster Verification In Blogger or a Site

Bing webmaster tools

Bing is a web search engine launched by Microsoft in June 1, 2009. Like Google Webmaster Tool Bing also have Bing Webmaster Tools. Bing Webmaster Tools provides free service for managing your site using Bing. For managing site using Bing or for Bing webmaster verification we should have a Microsoft account just go and signup. After creating account then we have to add our website or blogger to Bing webmaster tools.

Adding a Site:

• Login to Bing Webmaster Tools
Add our website to Bing Webmaster Tools by entering the URL of our site and click the add button then adding our sitemap address.

• Verify Ownership
In this step verifying the ownership means verify that you are the owner of the website. Mainly 3 kinds of methods to verify the ownership.
Option 1: XML file authentication
Option 2: Meta tag authentication
Option 3: Add a CNAME record to DNS

Here we use the 2nd option that means Meta tag authentication. Copy the displayed meta tag and go to our registered sites homepage then click tools and sub menu available tools then open a window and then paste the meta tag to appropriate Bing webmaster tool input box. Then click the verify button. If Bing Webmaster Tools verity our site then we can see the green check mark. Otherwise we can see a red check mark.

Adding a Blogger:

We can also add Blogger to Bing Webmaster Tools. Here also the same process of website.1st sign in our Microsoft account then entering the URL of our blogger and add site map also. Then verify the ownership by using any of the 3 options. Here we also copy the Meta tag and open our blogger and go to layout menu then we can see the HTML edit box .click that box and paste the Meta tag before closing head tag. Save that HTML section and click the verify button. After the verification we can see our site and blogger in the Bing dashboard.

Neethu P K

2Apr, 2015

Develop Content Marketing Strategy for SEO with Values

The year of 2014 already taught many lessons of content marketing to the online marketers. Developing a content marketing strategy for SEO became an avoidable online marketing intent. Your content need to be produced with high quality value additions which your audience are also interested. So that the user can be impressed and engaged for any of his responses on your content and attain a value of significance. An useful research on your audience may be looking for or by what kind of stuff you can impress them and persuade the users to participate in some valuable responses. In general aspect, for the engaging your audience and tempting them to took part with some interactive responses need addition of certain level of values. Because for engaging audience, it need a thoughtful content which psychologically compels the users to stimulate some initiatives for further interactions and engagements. A value added content which fills the lag of communication risks and benefits plays well in content marketing.

A successful marketer or a business owner who has already achieved the benefits of content marketing strategy with good content investments based on value and on demand of audience knows better how the content marketing strategy works with SEO.

Check out the following points to consider when you plan a content marketing strategy

Identify what type of values can make your content greater
Check what your audience are looking for
Research what kind of contents can bring potential users to your content
Select the right publishing platforms relevant for your business

Every online marketers know the power of social media networking sites and its importance in band building. The marketers who have utilized the influence of best social media business networking sites have succeeded in building many huge hikes in their results.

Knowing the Recipes of Content Marketing Strategy

If anybody ask me about content marketing, I can say hundreds of possibilities, case studies, relevance of content publishing in online marketing especially in SEO etc. But if we discuss on the recipes needed for a content marketing strategy are production of impressive and quality contents which is suitable for your product and services. Just logically analyze what kind of content can be used purposefully for driving a good number of audience.

While you research on content marketing examples and its case studies, you may identify how a successful campaign works in bringing more and more audiences and interactions.

Improving interaction chances of your web page

The processes involved in search engines have much more evolved. Even less prior search engines started using device specific web crawlers, collecting and analyzing the device experience with websites. Prior to they were collecting the user experience data about various web pages. So there are great importance of enhancing the chances of user interaction as well device compatibility for your website pages. If the log files send a wrong data about your website page like it was not a good experience for handy devices, or touch screen mobile device to easy navigate on your website pages, may come back like a harmful boomerang against your website pages.

Usage of resources for Effective Content Marketing Strategy for SEO

Internet is miraculous and vast area of resources. Day by day the resources are increasing like any thing. effective usage of these resources can help you in planning, developing and implementing lot of content marketing efforts very effectively. It involves lot of research connecting with selecting right resources suitable for your content marketing, and proper experiments and knowledge in practice. Social media websites, free online publishing platforms, free blogging platforms, high quality article publishing websites, directories etc are top number resources for best content marketing strategy for seo.

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