How Startups can Shine Using the Power of Digital Marketing
After doing all the necessary works to get a business started, the next crucial step is to let the world know about it. And there is no better option than Digital Marketing at this point!
It may be difficult for you to compete with long-standing companies and attract your potential customers to your website.
There is a misconception that startups cannot succeed easily in Digital Marketing, because their competitors far ahead of them. However, If you are able to market your business efficiently than your competitors, it will make a name for itself in the world of new businesses.
A major concern in marketing for startups is the limited budget in most of the cases. But the brighter side is, there are many digital marketing strategies for startups with which you can reach your potential customers without spending any money.
The best possible ways is to show your presence on the internet. You can start by creating a catchy website that best explains your services, location and other details. Then, you create Facebook, LinkedIn pages for your business. This way, you can attract your target customers and let them know about the services you provide. Now, let’s look deeply into the digital marketing strategies which can help your startup to get established on the internet and help you surpass your competitors.
- Social Media Marketing
- Content Marketing
- Know about your target customers
- What type of content to share on the Social media. You may follow 80—20 rule, i.e. 80% informative content, and 20% promotion.
- How frequently to post the contents
- Your plans to promote the business
- Social Media Optimization
- PPC Marketing or Google Adwords
- Influencer Marketing
- Ensure Positive User Experience
- Fast loading speed
- An intuitive website navigation menu
- Chatbots that assist in communication
- Concise and informative content
- Good Customer Service (You may add address, contact details, embedded map etc)
- Digital newsletters and updates to keep communication going with your clients
- Optimizing for Voice Search
- Optimizing for Video Search
Social media can be your secret weapon to increase brand awareness and lead generation. Social Media marketing is the most effective marketing strategy for startups as it is cost effective and let you have direct interaction with the customers.
In Social Media Marketing, the first and foremost thing to do is to create business profiles on various social media platforms. This helps to build brand trust and get wider audience.
Before you start posting for the social media accounts, it is important to develop a content marketing strategy and a distribution plan. For this you must have a solid plan on the following areas
SEO is the mandatory part of advanced digital marketing strategies for startups. The purpose of SEO is greater than simply driving traffic to your website from search engines. Rather, it is more important to get less but the right kind of traffic.
If your company ranks higher in the SERP, it builds trust about the brand value of your company. This ultimately is the key to the success of your business!
PPC is nothing but Pay-Per-Click Marketing strategy, which is the best option for startups to gain momentum on the income stream. It allows you to push your new brands to the top of Google without having to wait for the organic SEO.
The best part in Influencer Marketing is that you don’t have to spend a lot of money for getting influencers (Bloggers, public figures, YouTube/Instagram Influencers with larger audience) post about your business. You can even start with zero and invest more as your business grows.
The trick to long-term audience engagement is to provide a unique and positive user experience. The better the user experience, more the people will associate with your business.
In order to provide a positive user experience, keep in mind the following factors:
Conclusion
A digital marketing strategy that specifically appeals to your target audience will help expand your startup’s online presence and overall growth.